So you want to write an advertisement but don’t know where or how to start. Here are some quick and simple tips from BusinessLink.gov that can set you in the direction to effectively write attention-getting advertisements.
Quoted from BusinessLink.gov, “A good advertisement should have:
A well-targeted headline
Clear design
Well-written copy”
You must keep the reader’s habits in mind when planning your advertisement. If you are planning to have a broader public audience, you should be writing a shorter advertisement that does not go in depth as much as one would in a magazine that specializes in a certain topic.
Headline – The headline should catch the reader’s attention and induce an interest that will make them want to read on.
Clear design – Having a cluttered and extremely busy advertisement can actually deter a potential interest. Too much material can confuse a person, irritating them and eventually turning them away. On the other hand, too little material will give the advertisement an anemic look, which gives the impression that one must test the validity of the company. Be sure to have no more than two types of font in the advertisement.
Well-written copy – Be sure to backup claims with facts. The quality of the print must be kept in mind when choosing your font and format. Never leave an argument unanswered or a problem unsolved. Let the reader know how they will benefit from this service or product.
You might go through multiple designs and formats for your advertisement before you find the perfect one for the job. Although this may sound like a tedious task or one that will never allow you to finish, you must remember that this will be the first impression of your product or service to the public.
References
The Chartered Institute of Marketing. "Tips on writing a print advertisement Business Link." Business support, information and advice Business Link. 19 Apr. 2009
Nice post George. I would have put bold or bullet points to make your tips stand out a bit more. But I think your material is very good for informing writers about how to write ads. Thank you for all your hard work this semester. Have a great summer.
ReplyDeleteGreat post! Meaty information. Nice clipart, the format could be slighty different for easy reading like Justin stated above. Either Bold or Change font to large size for points, or skip a line.
ReplyDeleteVery useful info,George! The content is great and nicely organized. I agree with the above comments, yet nice job as always!
ReplyDeleteI think writing and brainstorming an advertisement idea is extremely hard. You brought up good ideas and info to help make writing advertisement that much easier. good post.
ReplyDeleteGood posting George, it is a little long, but it wraps up the team blog project nicely. Thank you for all of your hard work this semester, George!
ReplyDelete