In order to have an impressive turnout at a business event, it is extremely important to spend some time writing an appropriate business invitation. Even though the sender of any invitation should put a lot of thought into their letter, it is very important that a business person makes their letter a little bit classier than the average birthday invitation.
People feel more welcome when invitations and sent to them personally. Although it may be slightly easier to print a generic invitation and send it to all recipients, it shows your appreciation and your desire for your recipient to attend if you include their name at the top of the invitation. That LITTLE extra step is really a BIG deal.
In addition, set the date of your event far away and give the recipients a lot of notice. Also, make it a convenient date (avoid holiday weekends, etc). It is important to have as many people show up to the meeting; if only certain recipients can attend, it could cost your business a significant amount of money.
Finally, as with any form of writing, it is absolutely necessary to proofread the invitation. If a client, partner, or customer receives an invitation with typographical errors or misspellings, it will definitely make the sender's company look foolish.
EZINE ARTICLES - Business Invitation Letter
http://ezinearticles.com/?Business-Invitation-Letter---Quick-Guide-and-Effective-Tips&id=641017
Jason,
ReplyDeleteGood post and nice use of the image. I like that you are careful with your writing and grammar, it really sounds good. Just try to implement more of your personal voice in the post, reading aloud will help assist you in this. And please, delete the post under this one! Thanks, great job and look forward to next week.
Chris
I wish I had been able to read your blog a week earlier! Had this been an older one, I would have greatly appreciated it since I had to make business invitations last week! But, it just goes to show that even though we may not think it (at least I've neglected to do so) our blog is actually going to be useful to someone! Your post is a really helpful one, and like I said I wish I could have used it. Nice Job Jason :)
ReplyDeleteExcellent post, Jason. I was wondering if paper invitations are going when it is so much easier to send out electronic invitations, even using social networking sites, like Facebook. Did any of your research mention companies going with electronic invitations?
ReplyDeleteI can see paper invitations to still be around and are not going away. Just think, e-mail hasn't affected mailing of letters as much, maybe just a little. It is easier and more convenient for online or electronic invitations etc. Some events are better sent on paper to their follow employees or guests of an event.
ReplyDeleteI do see your point to address Electronic Invitation SBS, because it is a new thing that is being used as well. I would imagine there is something on it, maybe from another source.
Proofreading your invitation is by far one of the more important documents to proofread. Most invitations are “first contact” with a client, and you know what is said about first impression….
ReplyDeleteExcellent post. You made a perfect point when you mention including the recipient's name on the invitation. If I were to recieve a letter that had my name on it, it would feel more personal and I would be more inclined to attend.
ReplyDeleteNice job Jason. I liked the image as well. I would just like to stress again the importance of sending any invitation ahead of time. I think that when invitaions are sent no earlier than two weeks ahead of time, it tends to be unthoughtful and inconsiderate on behalf of the sender. This is my personal opinion but alot of people keep track of their schedules at least two weeks in advance. If it's a business invitation, it is more likely even more advanced than that. It's important to give your invite in a reasonable amount of time.
ReplyDelete